Green Highway Landscape
Government-Backed Execution Platform
Corporate Sales Pitch 2025
Minimal • Vibrant • Bold Impact

GreenAds

Convert Green Assets Into
Brand Assets

Outdoor branding embedded in India’s green execution system.
Government Authority + SME Execution + Corporate Visibility

1-Time Investment

Lifetime Presence

Aligned With

CSR Schedule VII & ESG Goals

The Real Problem

Two massive failures in the current ecosystem.

01The Execution Gap

Plantation Effort 100%
Survival Rate ~0%
“Plantations happen.
Survival doesn't.

Same land is replanted repeatedly with no accountability.

02The Visibility Gap

Corporate green spending becomes invisible charity.

  • Zero daily brand visibility
  • No permanent association
  • Limited public credibility
  • Hard-to-scale storytelling

The Root Cause

It is not a policy, funding, or vision failure. It is an Execution Ownership & Accountability failure.

The Framework

The Triple-Win Solution

Aligning authority, execution, and funding into a single, accountable ecosystem.

Authority & Direction

Government

  • Approves land & schemes
  • Sets prioritization & policy
  • Facilitates access
Execution & Survival

SMEs / NGOs

  • On-ground execution (SOPs)
  • Survival ownership
  • Maintenance & audits
Funding & Branding

Corporates

  • Fund AMC & long-term care
  • Adopt zones for brand visibility
  • Gain ESG/CSR outcomes
Government Backed

India Green Execution Platform

A consolidated, transparent ecosystem connecting authority, execution, and corporate support into a single accountable chain.

1

Govt Approves

Identifies sites, schemes, and priorities. Provides land and authority.

2

Platform SOPs

Standardizes species, spacing, and survival rules. Locks SOPs.

3

SMEs Execute

Local experts & NGOs execute plantation under strict supervision.

4

Corporates Adopt

Fund long-term AMC via CSR/ESG. Gain branding & impact rights.

5

Tech Tracks

GIS mapping, survival tracking, photo audits, and ESG dashboards.

Result: From disjointed efforts to a synchronized, accountable national system.

The Strategic Value

Why This Changes Everything

01

Permanent Survival

Execution + AMC + Mandatory Replacement guarantees trees actually grow into assets.

02

Permanent Visibility

Transform high-traffic public zones into daily brand impressions that last decades.

03

ESG-Ready Reporting

Audit-ready dashboards aligned with BRSR, SDG goals, and carbon accounting standards.

04

Multi-State Scalability

One platform to execute across multiple schemes (Highways, Cities, Rivers) nationwide.

05

Public Goodwill

Creates tangible community impact and employee pride that fosters deep connection.

06

Multi-Year ROI

1-time CapEx delivers compounding value (visibility + impact) over 10–20 years.

Healthy tree growth and survival

100%

Survival Accountability

Omni-Channel Visibility

Where Your Brand Lives

5 Strategic Environments. Infinite Scale.

Platform Categories

Highways

Medians, Avenues, Cloverleafs

Urban Green Belts

City Corridors, Parking Belts

Campuses & Industrial

HQs, Factories, Tech Parks

Employee Events

Planting Days, Leadership Drives

Seed Ball Campaigns

Mass Participation, Drone Drops

Visibility Formats

Zone Ownership

Full sponsorship of a distinct geo-fenced area.

Cluster Branding

Multiple small sites branded as a cohesive unit.

Street-Line

Continuous linear planting along city streets.

Stretch Branding

Kilometer-based sponsorship on highways.

Identity Boards

Physical signage installed at regular intervals.

AR / QR Layers

Digital engagement points for storytelling.

Street Furniture

Branded benches, planters, and shelters.

Live Dashboards

Public-facing screens showing growth & impact.

Technology Platform

Monitor, Track, Report

Transparency by design. Our integrated tech stack provides real-time visibility into your green assets, ensuring audit-proof accountability and seamless ESG reporting.

GIS & Cohort Tracking

Satellite mapping of every zone with species-level data.

Photo Audits & Survival

Geo-tagged visual proof of growth and maintenance logs.

ESG & Carbon Dashboards

Live carbon sequestration estimates and impact metrics.

API-Ready for BRSR/CSR Reporting
G
GreenAnanda Enterprise
Last updated: Just now

Total Trees

12,450

Target: 12,000 (Exceeded)

Survival Rate

94.2%

Avg Industry: 65%

CO2 Sequestered

845T

12% vs last month

GIS Map

Active Zones

Corridor A-4
Healthy

Growth Cohort

Recent Audits

Photo Audit Verified: Sector 29 2m ago
Watering Log Updated: Highway Median 1h ago
Accountability First

The Execution Guarantee

We replace hope with accountability. A rigorous, audit-proof system ensures every sapling survives and thrives.

Geo-Tagging System

Every planted asset is digitally mapped with GPS coordinates for transparent tracking.

Survival Checkpoints

Quarterly on-ground audits to verify health. Non-surviving saplings are flagged instantly.

Enforced Replacement

100% replacement guarantee for dead saplings at no extra cost to the partner.

AMC-Backed Care

3 to 10 Years of Maintenance

Powered by Subject Matter Experts

Specialized roles ensure scientific execution at every stage.

SME Network Active

Plantation Experts

Native Species & Spacing

Nursery Specialists

High-Quality Saplings

Soil & Irrigation

Nutrients & Watering

Horticulture

Pruning & Plant Health

Maintenance

Long-term Care (AMC)

Pest Control

Disease Prevention

GIS / Mapping

Digital Location Tagging

Audit & Evaluation

Survival Verification

The Value Proposition

Why Companies Buy GreenAds

Transforming obligatory green spending into strategic brand assets that deliver measurable business value.

Permanent Visibility

High-traffic zones like National Highways and City Corridors deliver millions of daily impressions year-round.

Exclusive Recall

Zero on-site competition. Unlike cluttered billboards, your brand owns the entire green zone exclusively.

ESG-Ready Data

Audit-proof reporting. Tech-enabled tracking links your spend directly to BRSR compliance and carbon metrics.

Public Goodwill

Move beyond ads to action. Consumers trust brands that visibly contribute to cleaner air and cooler cities.

Internal Pride

Tangible employee engagement. Planting days and branded campuses boost morale and talent retention.

High Retention ROI

One-time investment yields 10+ years of visibility. Far superior retention value compared to temporary ad spend.

Execution Roadmap

Get Started with GreenAds

Launch your permanent brand visibility campaign in 5 strategic steps.

1

Pick Platforms

Select from Highway Corridors, Urban Belts, Campuses, or Event formats.

2

Define Locations

Identify high-traffic zones and strategic visibility points.

3

Lock SOPs

Finalize safety protocols, approvals, and branding guidelines.

4

Launch with Monitoring

Execute plantation with GIS tracking and digital dashboard setup.

5

Publish Impact

Access live ESG reports and share your brand's green legacy.

Let's Connect

Partner with India's only government-backed green execution platform.

Amit Bansal

Strategic Partnerships

+91-9990575533 amit@greenananda.com

Ankit Gupta

Execution Lead

+91-9990575533 ankit@greenananda.com
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Govt. Approved SME Executed